If I have a Grand Unified Theory Of Everything, it’s this: I believe that people always do things that make sense to them. Hard as it is to believe with all the hurting out there, almost nobody hurts others just to be a jerk. So if you want to change human behavior on a grand scale, you can’t tell people “stop being a jerk.” You have to dissect and then recreate their models of the world until being a jerk doesn’t make sense.
-Cliff at pervocracy.com
I don’t agree that telling someone to stop being a jerk is never the thing to do (sometimes when the elephant is driving, blunt force trauma is the only thing that will stop it), but I do think that this is excellent food for thought.